The death of Vidal Sassoon reminded me of his famous saying, “If you don’t look good, we don’t look good” that he first said in 1973. Vidal obviously understood the value of marketing with the audience in mind. Imagine how different his message would have been had he said, “You will look good because our products are … Continue reading »
Is Social Media an Art or a Science?
I have had the topic of art versus science as it relates to social media in my head for quite some time but it wasn’t until I started writing that a theme actually emerged for my thoughts. Like half the world, I watched the sitcom Cheers faithfully, and for some reason the theme song from … Continue reading »
3 Qualities Of A Successful Twitter Business Strategy
Companies should look at the current business processes or problems that they are already solving and use Twitter as just another medium to do so. Likewise, companies wanting to measure the return on investment (ROI) of their Twitter strategy should look at how they measure all of their other desired business objectives. In other words, Twitter is … Continue reading »
Is Your Call To Action Getting Results?
Some images are more powerful than others. When you see an image of Uncle Sam pointing his finger like the one to the left, you know instantly what his “call to action” is. Your website, assuming you use it for driving sales to your company, should strive to do the same. My next homework assignment actually … Continue reading »
How A Tweet Made Me A Satisfied Customer
The original title to this post was “A Case Study in Poor Customer Service” in which I was just going to write of my frustrations trying to get what I thought was a positive outcome to a blatant problem. But then I decided to do an experiment. I am new to the social media world. … Continue reading »
Can You Build A Community Around A Construction Company?
Community management has evolved over the years as the social aspects of our lives, both personal and professional, occur more and more online. Companies have often had community affairs personnel (or for those with a more targeted audience, public affairs or government relations personnel) tasked with creating awareness of their efforts to support the community. … Continue reading »
Best Blog Practices
As part of the Inbound Marketing University certification program, we have homework assignments. What?! Who wants to do homework?! Isn’t that why I decided not to go back to school after launching my professional career? But being the eternal learner that I am, it was only a matter of time before I delved into something … Continue reading »
Seven Habits of Highly Effective Entrepreneurs – Part 2
Being successful in business, as in other areas of your life, is related to how happy it makes you. The motivational factors related to business success are different for everybody – is it money? prestige? making a difference? In my last post (Part 1) I talked about the top three characteristics I find among successful … Continue reading »
Seven Habits of Highly Effective Entrepreneurs – Part 1
Before I begin, I give credit to Stephen Covey for originating this idea framework. It helped me to organize my thoughts about what I wanted to say to the small business owner who is searching for answers about how to succeed. In working with successful (and not so successful) entrepreneurs over the years, I have found some common characteristics … Continue reading »
Small Businesses, What Can Pennsylvania Do For You?
For my very first post on my very first blog, I decided to write about a topic that is not only important to me but also, thanks to a recent development, an opportunity to create awareness. If you are a small business owner in Pennsylvania, chances are you have tried or have thought about doing … Continue reading »
