Why Your Marketing Has To Look Good

The death of Vidal Sassoon reminded me of his famous saying, “If you don’t look good, we don’t look good” that he first said in 1973. Vidal obviously understood the value of marketing with the audience in mind. Imagine how different his message would have been had he said, “You will look good because our products are … Continue reading →

3 Qualities Of A Successful Twitter Business Strategy

Companies should look at the current business processes or problems that they are already solving and use Twitter as just another medium to do so. Likewise, companies wanting to measure the return on investment (ROI) of their Twitter strategy should look at how they measure all of their other desired business objectives. In other words, Twitter is … Continue reading →

Is Your Call To Action Getting Results?

Some images are more powerful than others. When you see an image of Uncle Sam pointing his finger like the one to the left, you know instantly what his “call to action” is. Your website, assuming you use it for driving sales to your company, should strive to do the same. My next homework assignment actually … Continue reading →

Can You Build A Community Around A Construction Company?

Community management has evolved over the years as the social aspects of our lives, both personal and professional, occur more and more online. Companies have often had community affairs personnel (or for those with a more targeted audience, public affairs or government relations personnel) tasked with creating awareness of their efforts to support the community. … Continue reading →

Best Blog Practices

As part of the Inbound Marketing University certification program, we have homework assignments. What?! Who wants to do homework?! Isn’t that why I decided not to go back to school after launching my professional career? But being the eternal learner that I am, it was only a matter of time before I delved into something … Continue reading →